Consumer Behaviour

This questionnaire is divided in 3 parts and in each one of them there is an explanation of how to proceed answering the questions.

Part 1 - Personal Values

The following questions are about personal values and you should choose the option that best matches your opinion.

Q.1

Please think of an ideal job – disregarding your present job, if you have one. In choosing an ideal job, how important would it be to you to: *

	(1) of utmost importance	(2) very important	(3) of moderate importance	(4) of little importance	(5) of very little or no importance
01. have sufficient time left for your personal or family life
02. have good physical working conditions (good ventilation and lighting, adequate work space, etc. )
03. have a good working relationship with your direct superior
04. have security of employment
05. work with people who cooperate well with one another
06. be consulted by your direct superior in his/her decisions
07. have an opportunity of advancement to higher level jobs
08. have an element of variety and adventure in the job

Q.2

In your private life, how important is each of the following to you? *

	(1) of utmost importance	(2) very important	(3) of moderate importance	(4) of little importance	(5) of very little or no importance
09. Personal steadiness and stability
10. Thrift
11. Persistence (perseverance)
12. Respect for tradition

Q.3

13. How often do you feel nervous or tense at work or university? *

Q.4

14. How frequently do you think subordinates are afraid to express disagreement with their superiors? *

Q.5

How much do you agree or disagree with each of the following statements? *

	(1) strongly agree	(2) agree	(3) undecided	(4) disagree	(5) strongly disagree
15. Most people can be trusted
16. One can be a good manager without having precise answers to most questions that subordinates may raise about their work
17. An organization structure in which certain subordinates have two bosses should be avoided at all cost
18. Competition between employees usually does more harm than good
19. A company’s or organization’s rules should not be broken – not even when the employee thinks it is in the company’s best interest
20. When people have failed in life it is often their own fault